Data Encryption Best Practices for Software Leaders

In today’s software ecosystem, data is currency. Whether you’re building consumer apps, SaaS platforms, or enterprise solutions, protecting data is no longer optional. It’s a baseline expectation from customers, regulators, and investors alike. Encryption sits at the heart of this protection strategy. Done well, it’s invisible to users and invaluable to the business; done poorly, it creates risk, liability, and lost trust.
Let's look at encryption best practices across web, cloud, and on-premise environments that every software company should adopt.
1. Web Applications
Modern web software is built on data exchange such as logins, transactions, analytics, and APIs. Each of these interactions involves sensitive data that must be protected both in transit and at rest. Effective encryption practices ensure that even if attackers intercept or access your data, they cannot read or manipulate it.
Below are foundational encryption best practices every modern web application should implement:
TLS Everywhere: All HTTP traffic should be secured using Transport Layer Security (TLS) version 1.2 or higher. TLS encrypts data in transit between clients, servers, and APIs, preventing eavesdropping and tampering.
- Force HTTPS: Redirect all HTTP requests to HTTPS automatically. 
- Strong Cipher Suites: Use cipher suites supporting forward secrecy (e.g., ECDHE with AES-GCM). 
- Certificate Automation: Use tools like Let’s Encrypt, AWS Certificate Manager, or Certbot to automatically issue and renew certificates. 
- HSTS (HTTP Strict Transport Security): Add an HSTS header to enforce HTTPS connections at the browser level. 
TLS (Transport Layer Security) is the protocol used to encrypt data “in transit” between a user’s browser/app and your servers. When you see “TLS 1.2+,” that just means the version is modern and considered secure. It prevents eavesdroppers from reading or tampering with data as it moves across the internet.
Encrypt Cookies & Tokens: Authentication credentials and session identifiers are common attack targets. Encrypting or signing these values protects against theft, replay attacks, and tampering.
Case Study: Disney (2024)
- Secure Algorithms: Use modern algorithms such as AES-256 for encryption and SHA-256 or SHA-512 for signing. 
- JWT Best Practices: Avoid storing sensitive information inside JSON Web Tokens (JWTs). Always sign tokens with a strong secret or private key. 
- Cookie Security Flags: Mark cookies as Secure, HttpOnly, and SameSite=Strict to mitigate common web exploits like XSS and CSRF. 
Database at Rest: Even small SaaS applications should encrypt customer data at rest to protect against data exposure from lost backups, stolen disks, or unauthorized access.
- AES-256 Encryption: Encrypt database files, backups, and storage volumes using AES-256 or stronger. 
- Transparent Data Encryption (TDE): Leverage built-in encryption features in major databases such as PostgreSQL, MySQL, SQL Server, or MongoDB. 
- Field-Level Encryption: For particularly sensitive fields (like SSNs or credit card data), apply encryption at the application layer before storage. 
AES (Advanced Encryption Standard) is a widely trusted symmetric encryption algorithm, and “256” refers to the bit length of the key (higher equals stronger). When you see “AES-256,” it means data is being encrypted (or decrypted) using a strong algorithm that is practically infeasible to break from brute force with current computing power.
Key Management: Strong encryption is only as secure as the keys protecting it. Improper key storage, such as embedding them in source code or configuration files, creates major vulnerabilities.
Case Study: Toyota (2022)
- Use a Secrets Manager: Store and rotate keys using secure services like AWS KMS, HashiCorp Vault, or Azure Key Vault. 
- Access Control: Restrict key access to only the applications or services that require them. 
- Key Rotation: Automate regular key rotation and revoke old keys when access patterns change. 
- No Hard-Coding: Never hard-code secrets, passwords, or tokens in code repositories. 
Encryption is only as safe as how you store and manage the keys used to lock/unlock data. A “secrets manager” is a specialized tool or service that securely stores keys, handles access permissions, allows rotation, and logs who used which key when.
2. Cloud Environments
Cloud platforms have made it dramatically easier to adopt strong encryption practices, offering built-in tools, managed key services, and automated compliance checks. However, encryption in the cloud operates under a shared responsibility model: while cloud providers secure the underlying infrastructure, it’s up to you to configure, monitor, and maintain encryption properly within your environment.
Misconfigurations remain one of the leading causes of cloud data breaches. The following best practices ensure encryption is not only enabled but correctly managed throughout your cloud stack.
Encrypt by Default: Encryption should never be optional in a cloud environment. All data, whether stored in block, object, or database form, should be encrypted by default.
- Enable Built-In Encryption: Turn on encryption for storage and volumes such as Amazon EBS, Amazon S3, Google Cloud Storage, or Azure Blob Storage. 
- Customer-Managed Keys (CMKs): Use your own encryption keys where possible, managed through AWS KMS, Azure Key Vault, or Google Cloud KMS. This provides more control over key rotation, access policies, and audit trails. 
- Automated Enforcement: Implement Infrastructure-as-Code (IaC) and policy enforcement (e.g., AWS Config, Azure Policy, Terraform Sentinel) to ensure all resources are provisioned with encryption enabled. 
Network Encryption: Data in transit within or between cloud environments must also be protected. Even internal traffic between microservices can be intercepted if not properly secured.
- TLS Everywhere: Use TLS 1.2+ for all communications between applications, APIs, and databases. 
- Private Connectivity: Prefer private endpoints and VPC peering over public internet routing whenever possible. 
- IPSec or VPNs: For hybrid or multi-region setups, use IPSec tunnels, AWS Transit Gateway, or Azure ExpressRoute with encryption enabled to secure data flows between on-premises and cloud networks. 
- Mutual TLS (mTLS): Implement mTLS between microservices for mutual authentication and encryption at the service-to-service layer. 
Multi-Tenant Awareness: For SaaS platforms, data isolation is critical to maintaining customer trust and compliance. A vulnerability in one tenant’s environment should never compromise another’s.
- Logical Separation: Enforce strict tenant isolation at the data, compute, and network layers. 
- Unique Encryption Keys per Tenant: Use a dedicated key or key hierarchy for each customer to contain the impact of a potential breach. 
- Scoped Access Policies: Combine encryption with fine-grained IAM roles and service accounts that limit data access to authorized tenants only. 
- Zero Trust Principles: Verify every access request (even from internal services) and encrypt internal API calls to prevent lateral movement. 
Audit & Compliance: Encryption is not a “set and forget” feature. Continuous auditing ensures that keys, configurations, and access controls remain secure and compliant.
- Centralized Logging: Enable and monitor logs from AWS CloudTrail, Google Cloud Audit Logs, or Azure Monitor to track key usage and configuration changes. 
- Threat Detection: Use cloud-native tools like AWS GuardDuty, Azure Defender, or Google Cloud Security Command Center to detect suspicious activity or unauthorized key access. 
- Compliance Alignment: Map your encryption controls to major frameworks such as SOC 2, HIPAA, PCI DSS, and ISO 27001. 
- Automated Reporting: Automate evidence collection and compliance reporting for audits to reduce manual overhead and human error. 
3. On-Premise Data Centers
While most modern SaaS companies are born in the cloud, many enterprises continue to operate on-premise or hybrid workloads due to legacy dependencies, data residency requirements, or regulatory mandates. In these environments, encryption strength depends as much on operational discipline as on cryptographic algorithms. Unlike cloud platforms, where security features are built into the infrastructure, on-premise deployments require careful configuration, monitoring, and physical protection to ensure data confidentiality and integrity.
Below are best practices for implementing strong encryption controls across on-premise and hybrid systems:
Disk & Backup Encryption: Data protection starts at the storage layer. Encrypting disks and backups ensures that sensitive data remains unreadable even if physical media are lost, stolen, or improperly disposed of.
- Full-Disk Encryption (FDE): Use AES-256 for encrypting full disks and storage volumes on servers and endpoints. Technologies like BitLocker, LUKS, or Vormetric can enforce disk-level protection. 
- Backup Encryption: Always encrypt backups (both local and offsite) using strong encryption before transport. Cloud or tape-based backups should never store plaintext data. 
- Key Rotation: Rotate encryption keys on a defined schedule and immediately upon staff changes or suspected compromise. 
- Chain of Custody: Maintain detailed logs for physical media handling and storage to ensure accountability. 
Database-Level Encryption: For databases, encryption should protect both stored data and in-memory operations. Transparent Data Encryption (TDE) simplifies implementation while maintaining compatibility with most applications.
- Enable TDE: Use native TDE capabilities in Microsoft SQL Server, Oracle, or PostgreSQL to encrypt database files and logs automatically.
TDE is a method supported by databases (like SQL Server, Oracle, PostgreSQL) that automatically encrypts all data written to disk (“at rest”) in the database. It’s “transparent” in the sense that applications don’t need to change. The database handles encryption/decryption behind the scenes.
- Application-Layer Encryption: For especially sensitive data (e.g., PII, payment info), consider encrypting at the application level before insertion into the database. 
- Key Protection: Store master encryption keys in Hardware Security Modules (HSMs) to prevent unauthorized extraction. Ensure HSMs are FIPS 140-2 Level 3 compliant for regulated environments. 
- Audit Access: Log all key access attempts and database decryption events for forensic and compliance purposes. 
Internal Traffic Encryption: A common misconception is that internal or “trusted” networks don’t require encryption. In reality, insider threats, misconfigurations, and lateral movement attacks can all originate within the network perimeter.
- Encrypt East-West Traffic: Use TLS 1.2+ or IPSec to encrypt communications between application servers, databases, and management interfaces. 
- Mutual Authentication: Implement mutual TLS (mTLS) to verify both client and server identities for critical services. 
- Network Segmentation: Combine encryption with network segmentation and firewalls to minimize the impact of a potential breach. 
- Certificate Management: Automate certificate issuance and renewal to prevent downtime and weak configurations. 
Physical Security: On-premise infrastructure brings direct responsibility for the physical layer of security, which is often overlooked in encryption strategies. Without physical protection, even the strongest encryption can be compromised by direct access to systems or storage devices.
- Controlled Access: Restrict server room and data center access using keycards, biometric systems, or multi-factor authentication. 
- Environmental Controls: Monitor temperature, humidity, and power stability to prevent data corruption or hardware failure. 
- Surveillance & Logging: Use cameras and access logs to maintain a verifiable record of physical access events. 
- Asset Disposal: Follow secure data destruction procedures (e.g., NIST SP 800-88) when decommissioning disks or hardware. 
4. Cross-Cutting Best Practices
No matter where your workloads reside (cloud, hybrid, or on-premise) the foundational principles of encryption remain the same. Effective data protection isn’t just about choosing the right technology stack; it’s about applying consistent, disciplined practices across every environment and data flow. The following universal principles should guide every encryption strategy.
Strong Algorithms & Key Rotation: The security of encryption depends directly on the strength of the algorithms and the protection of the keys used to implement them. Outdated or weak cryptography can render encryption ineffective, regardless of other controls in place.
- Use Proven Algorithms: For symmetric encryption, default to AES-256 in Galois/Counter Mode (GCM) for both security and performance. For asymmetric encryption, use RSA-2048 or stronger, or preferably Elliptic Curve Cryptography (ECC) algorithms like Curve25519 or secp256r1 for efficiency and modern security guarantees. For hashing and signing, use SHA-256 or higher, and prefer HMAC for message authentication.
Symmetric encryption uses a single shared key for both encryption and decryption, making it fast and ideal for securing large volumes of data, such as databases or files. Asymmetric encryption uses a public-private key pair, where the public key encrypts and only the private key can decrypt, enabling secure key exchange and digital signatures. Because asymmetric methods are slower, most modern systems use a hybrid approach—asymmetric encryption to share a symmetric key, and symmetric encryption to protect the actual data. This combination underpins secure protocols like TLS, SSH, and PGP.
- Regular Key Rotation: Rotate keys periodically (at least every 90–180 days) or immediately upon any compromise or personnel change. Automate key rotation using managed services (e.g., AWS KMS, Azure Key Vault, HashiCorp Vault) to minimize operational overhead. 
- Retirement & Revocation: When decommissioning keys, ensure all dependent data is re-encrypted and the old keys are securely destroyed or revoked. 
Least Privilege Access: Encryption is only as effective as the access controls surrounding the decryption keys. The principle of least privilege ensures that only authorized entities can decrypt sensitive data, minimizing the impact of a breach or insider threat.
- Restrict Key Access: Only grant key access to applications, users, or processes that require decryption. Use role-based access control (RBAC) or attribute-based access control (ABAC) models for fine-grained permissions. 
- Separate Duties: Split key management and data access responsibilities to prevent a single point of failure or insider compromise. 
- Monitor & Audit: Log every key usage, decryption request, and access attempt. Use centralized logging and SIEM tools to detect anomalies or unauthorized access. 
- Ephemeral Access: Grant temporary credentials or access tokens that expire automatically after short durations. 
Zero Trust Mindset: The modern security paradigm assumes that no network or user is inherently trusted. A Zero Trust approach enforces encryption everywhere (inside and outside your network perimeter) and verifies every access request dynamically.
- Encrypt Everywhere: Use TLS 1.2+ for all internal and external communications, and encrypt sensitive data at rest using AES-256. 
- Mutual Authentication: Implement mutual TLS (mTLS) between services to authenticate both client and server identities. 
- Continuous Verification: Revalidate access and device posture continuously, not just at login. 
- Segmentation & Isolation: Combine encryption with network segmentation, firewalls, and micro-segmentation to contain breaches and minimize lateral movement. 
Zero Trust is a security philosophy that assumes no part of the network is inherently safe. That means even internal traffic (between servers, in your data center or cloud) should be encrypted. You don’t trust anything inside the perimeter. It enforces that every component must verify and authenticate everything else.
Test & Validate: Encryption controls must be continuously verified to ensure they work as designed. Configuration drift, software updates, or expired certificates can silently weaken security over time.
- Penetration Testing: Conduct regular penetration tests and red team exercises to identify weaknesses in encryption implementation or key management. 
- Compliance Audits: Align encryption practices with frameworks such as SOC 2, HIPAA, PCI DSS, or ISO 27001, and validate compliance through external audits. 
- Automated Scanning: Use tools like Qualys SSL Labs, OpenSCAP, or Cloud Security Posture Management (CSPM) solutions to detect misconfigurations or deprecated protocols. 
- Simulated Failures: Periodically test key rotation, backup restoration, and key revocation procedures to ensure data remains accessible and secure under real-world conditions. 
Executive Takeaway
Data encryption is not a checkbox. It’s an architecture decision that touches your web apps, your cloud stack, and your on-prem systems. By adopting encryption everywhere, managing keys carefully, and aligning with compliance standards, you transform encryption from a cost center into a trust multiplier.
Customers may never see your encryption protocols in action but they’ll feel the difference when they can trust you with their most sensitive data.
Recommended Links
Beginner’s Guide to the Basics of Data Encryption (Infosec Institute)
Data Encryption Methods & Types: A Beginner's Guide (Splunk)
Essential Data Encryption Best Practices (Kiteworks)
Data Encryption: Methods, Challenges & Best Practices (RSA Conference blog)
