Code Meets Capital

Code Meets Capital

Data Encryption Best Practices for Software Leaders

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In today’s software ecosystem, data is currency. Whether you’re building consumer apps, SaaS platforms, or enterprise solutions, protecting data is no longer optional. It’s a baseline expectation from customers, regulators, and investors alike. Encryption sits at the heart of this protection strategy. Done well, it’s invisible to users and invaluable to the business; done poorly, it creates risk, liability, and lost trust.

Let's look at encryption best practices across web, cloud, and on-premise environments that every software company should adopt.

1. Web Applications

Modern web software is built on data exchange such as logins, transactions, analytics, and APIs. Each of these interactions involves sensitive data that must be protected both in transit and at rest. Effective encryption practices ensure that even if attackers intercept or access your data, they cannot read or manipulate it.

Below are foundational encryption best practices every modern web application should implement:

TLS Everywhere: All HTTP traffic should be secured using Transport Layer Security (TLS) version 1.2 or higher. TLS encrypts data in transit between clients, servers, and APIs, preventing eavesdropping and tampering.

TLS (Transport Layer Security) is the protocol used to encrypt data “in transit” between a user’s browser/app and your servers. When you see “TLS 1.2+,” that just means the version is modern and considered secure. It prevents eavesdroppers from reading or tampering with data as it moves across the internet.

Encrypt Cookies & Tokens: Authentication credentials and session identifiers are common attack targets. Encrypting or signing these values protects against theft, replay attacks, and tampering.

Case Study: Disney (2024)

Database at Rest: Even small SaaS applications should encrypt customer data at rest to protect against data exposure from lost backups, stolen disks, or unauthorized access.

AES (Advanced Encryption Standard) is a widely trusted symmetric encryption algorithm, and “256” refers to the bit length of the key (higher equals stronger). When you see “AES-256,” it means data is being encrypted (or decrypted) using a strong algorithm that is practically infeasible to break from brute force with current computing power.

Key Management: Strong encryption is only as secure as the keys protecting it. Improper key storage, such as embedding them in source code or configuration files, creates major vulnerabilities.

Case Study: Toyota (2022)

Encryption is only as safe as how you store and manage the keys used to lock/unlock data. A “secrets manager” is a specialized tool or service that securely stores keys, handles access permissions, allows rotation, and logs who used which key when.

2. Cloud Environments

Cloud platforms have made it dramatically easier to adopt strong encryption practices, offering built-in tools, managed key services, and automated compliance checks. However, encryption in the cloud operates under a shared responsibility model: while cloud providers secure the underlying infrastructure, it’s up to you to configure, monitor, and maintain encryption properly within your environment.

Misconfigurations remain one of the leading causes of cloud data breaches. The following best practices ensure encryption is not only enabled but correctly managed throughout your cloud stack.

Encrypt by Default: Encryption should never be optional in a cloud environment. All data, whether stored in block, object, or database form, should be encrypted by default.

Network Encryption: Data in transit within or between cloud environments must also be protected. Even internal traffic between microservices can be intercepted if not properly secured.

Multi-Tenant Awareness: For SaaS platforms, data isolation is critical to maintaining customer trust and compliance. A vulnerability in one tenant’s environment should never compromise another’s.

Audit & Compliance: Encryption is not a “set and forget” feature. Continuous auditing ensures that keys, configurations, and access controls remain secure and compliant.

3. On-Premise Data Centers

While most modern SaaS companies are born in the cloud, many enterprises continue to operate on-premise or hybrid workloads due to legacy dependencies, data residency requirements, or regulatory mandates. In these environments, encryption strength depends as much on operational discipline as on cryptographic algorithms. Unlike cloud platforms, where security features are built into the infrastructure, on-premise deployments require careful configuration, monitoring, and physical protection to ensure data confidentiality and integrity.

Below are best practices for implementing strong encryption controls across on-premise and hybrid systems:

Disk & Backup Encryption: Data protection starts at the storage layer. Encrypting disks and backups ensures that sensitive data remains unreadable even if physical media are lost, stolen, or improperly disposed of.

Database-Level Encryption: For databases, encryption should protect both stored data and in-memory operations. Transparent Data Encryption (TDE) simplifies implementation while maintaining compatibility with most applications.

TDE is a method supported by databases (like SQL Server, Oracle, PostgreSQL) that automatically encrypts all data written to disk (“at rest”) in the database. It’s “transparent” in the sense that applications don’t need to change. The database handles encryption/decryption behind the scenes.

Internal Traffic Encryption: A common misconception is that internal or “trusted” networks don’t require encryption. In reality, insider threats, misconfigurations, and lateral movement attacks can all originate within the network perimeter.

Physical Security: On-premise infrastructure brings direct responsibility for the physical layer of security, which is often overlooked in encryption strategies. Without physical protection, even the strongest encryption can be compromised by direct access to systems or storage devices.

4. Cross-Cutting Best Practices

No matter where your workloads reside (cloud, hybrid, or on-premise) the foundational principles of encryption remain the same. Effective data protection isn’t just about choosing the right technology stack; it’s about applying consistent, disciplined practices across every environment and data flow. The following universal principles should guide every encryption strategy.

Strong Algorithms & Key Rotation: The security of encryption depends directly on the strength of the algorithms and the protection of the keys used to implement them. Outdated or weak cryptography can render encryption ineffective, regardless of other controls in place.

Symmetric encryption uses a single shared key for both encryption and decryption, making it fast and ideal for securing large volumes of data, such as databases or files. Asymmetric encryption uses a public-private key pair, where the public key encrypts and only the private key can decrypt, enabling secure key exchange and digital signatures. Because asymmetric methods are slower, most modern systems use a hybrid approach—asymmetric encryption to share a symmetric key, and symmetric encryption to protect the actual data. This combination underpins secure protocols like TLS, SSH, and PGP.

Least Privilege Access: Encryption is only as effective as the access controls surrounding the decryption keys. The principle of least privilege ensures that only authorized entities can decrypt sensitive data, minimizing the impact of a breach or insider threat.

Zero Trust Mindset: The modern security paradigm assumes that no network or user is inherently trusted. A Zero Trust approach enforces encryption everywhere (inside and outside your network perimeter) and verifies every access request dynamically.

Zero Trust is a security philosophy that assumes no part of the network is inherently safe. That means even internal traffic (between servers, in your data center or cloud) should be encrypted. You don’t trust anything inside the perimeter. It enforces that every component must verify and authenticate everything else.

Test & Validate: Encryption controls must be continuously verified to ensure they work as designed. Configuration drift, software updates, or expired certificates can silently weaken security over time.

Executive Takeaway

Data encryption is not a checkbox. It’s an architecture decision that touches your web apps, your cloud stack, and your on-prem systems. By adopting encryption everywhere, managing keys carefully, and aligning with compliance standards, you transform encryption from a cost center into a trust multiplier.

Customers may never see your encryption protocols in action but they’ll feel the difference when they can trust you with their most sensitive data.

Beginner’s Guide to the Basics of Data Encryption (Infosec Institute)

Data Encryption Methods & Types: A Beginner's Guide (Splunk)

Essential Data Encryption Best Practices (Kiteworks)

Data Encryption: Methods, Challenges & Best Practices (RSA Conference blog)